Near Miami Beach, at the Café Ragazzi of Argentine-Venezuelan singer-songwriter Ricardo Montaner, they are waiting for his return. “We are very, very grateful and we have him as a brand ambassador and we are launching (the new sandwich) at the same time that he is moving here.” “When we found out that he decided to choose Miami as his South Florida home, it was incredible for us,” said Elena Alvarez, vice president of global sales for Hard Rock International. The Argentine grill The Knife offers a Messi mojito and the Hard Rock Cafe is launching a new “Messi Chicken Sandwich” made from the soccer star’s favorite “milanesas.” Messi T-shirts, pants, sweatshirts with hood and water bottles will also be for sale. The can is painted pink with black lettering, a replica of Inter Miami’s colors. Messi’s arrival has also impacted breweries like Prison Pals Brewing Co., which sells a beer bearing Messi’s number 10. And there are plans for more, including a 10-meter-high (32-foot-high) mural of Messi kissing the World Cup in an open parking lot. One is two giant images of the player, one with a smiling face, the other another running as if in a game. To the south, in Wynwood district, an area near downtown Miami known for its warehouse-turned-art galleries, other artists have painted murals of Messi. “He regretted it, obviously … but it was left as a joke,” said Augusto Falopapas, the artist who drew the meme on the restaurant’s wall. Messi, who is known for his calm and cautious way of speaking, repented the comment, which immediately went viral. On the walls of another restaurant called Kao Bar & Grill, in the Hallandale Beach area north of Miami Beach, Messi’s meme “¡Andá pa’ alla bobo!” “Go over there, fool!” is immortalized along with a giant drawing of the soccer star.Īngry after Argentina’s heated victory over the Netherlands in the quarterfinals of the 2022 World Cup, Messi said those words to a Dutch player who was passing by while he was being interviewed. In 2021, they renovated the restaurant in Little Haiti in northeast Miami with another mural of Messi on the same wall, this one by Chilean-American artist Claudio Picasso. His idea was to honor him and the resilience he brings, never giving up. Álvarez and his brother, Cristian, had the original mural with Messi’s face painted in the restaurant in 2018, when many people criticized the soccer star for his role in the Argentine national team’s poor performance. “Coming to this league is not the same as playing in the European league,” said the Argentine businessman. “It also makes me sad, nostalgic, because it looks like it is the beginning of his retirement.” “I love that he’s in Miami because my children will be able to experience him like I experienced (fellow Argentina soccer star Diego) Maradona,” said Maximiliano Alvarez, one of the owners of the Fiorito restaurant, where a wall has a giant mural of Messi. In a career spanning more than 17 years with his country’s national team, Messi has scored more than 100 goals, including two against France at the 2022 World Cup, a match Argentina won on penalties.
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